One Boardshop
this project continued our work with One Boardshop | Premium Label and sought to refine one boardshop’s simple but cohesive retail design language. The Abbotsford space presented an opportunity to rethink the traditional retail experience and integrate the dynamic movement culture at the core of skateboarding and snowboarding.
Drawing on principal Austin Hawkins’ love of skate and hands-on experience building mini-ramps, the concept translates skate features into a functional retail environment. Within the expansive and basic mall typology, a set of skate features -a wallride skateboard display, transfer gap at checkout, and ledge-seats at the shoe wall- were conceived to convert from skate-able to skated retail features, displaying fresh new garments next to the tactile evidence of the skate session.
though the ramps were not (yet) built, the flow is real, and a skate-ramp material palette celebrates the improvisational spirit of board culture while delivering a cost-effective and flexible retail layout. one day, we’re still optimistic we’ll live to see a dj party go down with skateboarders airing out, flashes lighting the scene, and the remnants will collage together in a magical mall experience - “is that poster shot right here, over the jeans display, next to the cash register?”.